Yorkshire Baking Company is proud to announce the launch of its first-ever on-pack promotion in partnership with the Emmerdale Village Tour. The exciting campaign brings together two Yorkshire brands in celebration of Yorkshire Day (1st August).
Running from 1 July 2025 for eight weeks, the promotion offers customers the chance to win a Star Tour and meet-and-greet experience at the iconic outdoor filming location of the much-loved Yorkshire soap drama, Emmerdale. Winners will also receive bundles of Yorkshire Baking Company’s famous MEGA Loaf cakes.
To enter, shoppers simply scan a unique QR code found on promotional pack labels, which leads to a dedicated competition entry site: www.yorkshiregiveaway.com
To further sweeten the offer, Yorkshire Baking Company is also bringing back two limited-edition favourites – Banana MEGA Loaf and Carrot MEGA Loaf (available in selected retailers), for the duration of the promotion, giving shoppers an even broader range of indulgent options.