Yorkshire Baking Company has further expanded its Limited Edition Mega Loaf ranging with the launch of a newly developed Jam & Coconut Mega Loaf. (rsp: £2.50)
Traditionally baked to a classic recipe, the new family sharing loaf cake promises to offer customers a modern twist on the ever-popular flavour that has become well-loved, whilst evoking much loved nostalgia.
The launch comes just two months after the initial roll out of Yorkshire Baking Company’s Limited Edition Banana Mega Loaf and Carrot Mega Loaf which hit Morrisons stores earlier this year.
Yorkshire Baking Company’s Jam & Coconut Mega Loaf will be available in Morrisons stores from 19 June.
Arainn Cleland, Sales Director of Yorkshire Baking Company, comments:
“This summer, we wanted to introduce something new and exciting to the bakery market, whilst the combination of jam and coconut remains a British classic, it was our aim to add our own modern twist by launching this family favourite in our great value Mega Loaf format.”
“To support the launch in Morrisons stores, we are also delighted to be bringing back both of our recently launched Limited Edition Mega Loaves – Banana and Carrot. With all three limited editions available for a limited time, a great tasting trio will be at hand for consumers to enjoy.”